Web Design

You can think of the design of a website as the overall visual look and feel. The design of the website is the first thing viewers encounter when they visit a website; it is the first impression. As such, it must be, well, impressive.  The ultimate goal is to have viewers come back to the website and to share it with others, and the visual appeal helps facilitate that process. A professional, visually appealing website says to the viewer that this company or individual cares about reputation and quality… values that are likely passed on to their customers.

When we design our websites, we don’t skimp where visual appeal is concerned. We treat the design of our websites with as much importance as the actual functionality and purpose of the website. First impressions are extremely important when competing online.

We have formulated a design and development work flow that delivers form, function, networking and SEO into every project. Included are all of the key elements necessary to launch a great website, whether it’s a brand new venture or a revamp of an existing site. Check out our scope of features below.

 

Design & Development

  • Custom Site Design Includes color palette, graphic art, page layout, global navigation, content organization, and imagery. Can be based on corporate branding or identity, or completely new and original.
  • Identity Integration (Branding) If applicable, we’ll integrate your corporate branding, including colors, logo, slogan, etc.
  • Identity Creation If you have no branding, we can create it for you. Logo design, color themes, and identity creation is something we enjoy doing.
  • 10+ Informational Pages Our base price includes up to 12 informational pages. Examples would be “Home”, “About”, “Services”, “Gallery”, “People”, “Contact” etc.
  • Custom Email Forms with Optional Anti-Spam CAPTCHA Forms are useful for gathering important information from your viewers. They can be used for applications, quote requests, general contact, and more. Our email forms include optional CAPTCHA (anti-spam verification code), form validation, database storage, branded auto-responder, custom error page, and custom confirmation page.
  • Slideshow Slideshows, or image rotators, are a great way to liven up a standard CSS website. A little motion animation to the homepage is an easy way to add interactivity and freshness.
  • Professional Stock Photography Professional photography adds another layer of integrity and credibility in the eyes of your viewers. Royalty-free photography work great for flash headers, and general purpose imagery where professional photography is otherwise unavailable.

Social Networking

  • WordPress Blog Our base web design package includes a custom designed WordPress Blog that integrates seamlessly into the site. WordPress Blogs are one of the best search engine marketing tools in existence, and they’re 100% free! Not sure if you need a blog? Visit our WordPress Design page to see how a Blog can benefit your business. You might be surprised.
  • Embedded Social Network Links Every blog post will have quick links to a user-defined list of social network sites. This lets your viewers share your blog posts across dozens of social sites with a click of a button.
  • Blog Feed on Homepage We set up your blog to automatically update your homepage with your latest blog entries. Not only does this add fresh content for your viewers, it also increases your search engine ranking. Sites that are updated frequently are ranked higher by Google than those that are not. And every time your blog feed updates your homepage, it registers as an update to Google.
  • Blog-to-Twitter and Back Again As everyone knows, Twitter is one of the most used social networking sites around. Even so, not everyone has the time to blog, tweet, and update their Facebook all day. That’s where the Blog-to-Twitter Feed comes in. Your blog can be setup so that it automatically updates your Twitter account for you. Every time you publish a new blog post, it is copied as a new Tweet. It’s the perfect way for busy people to maintain or enhance steady activity on Twitter. If you’re already active on Twitter, we can have your recent Tweets displayed on your homepage. Like the Blog-to-Twitter Feed, the Twitter-to-Website Feed registers as activity to Google, increasing your search engine visibility.
  • Global Social Network Links Quick links to the most popular social network sites allow your visitors to easily follow or join you on the social networks that you use. These generally consist of links to your Twitter, Facebook, and LinkedIn accounts, as well as your blog RSS feed. However, they are not limited to just these.
  • Social Network Account Setup If you’re completely new to the social networking sphere, we can setup those accounts for you. We also add your branding to the profile pages of each network, helping to build recognition among followers and future customers. Facebook, Twitter, Linkedin, Google+ and more social sites are today’s way to get the word out. If you have not considered this aspect of promotion, now is the time and we will get you there.

SEO & Marketing

  • SEO (search engine optimization) We optimize every website for search engine recognition using all “organic” methods. This includes effective meta tag creation, priority HTML tags, file names, keyword filtering, valid code and more. We use tried-and-true methods of attaining search engine optimization, primarily where keyword association is concerned.
  • Mobile Ready Content We design within the constraints of the common smart phones, including iPhone, Android, and Blackberry. This means that your website will display properly on mobile devices just as it does on any browser. Mobile-specific alternative websites are an additional option.
  • Search Engine Friendly Navigation We create search engine-friendly global navigation in the form of pure CSS or jQuery coding. This ensures that your sites navigation links are recognized by search engines, increasing your search engine visibility.
  • Search Engine Friendly URL’s & Redirects The URL’s of your site are an important factor in search engine rankings. If your current site has links that are like this – http://www.yoursite.com/?php=123&e – it’s time for an upgrade. Search Engine Friendly URL’s state in regular words what the page contains. Search engines such as Google like this – http://www.yoursite.com/about-you. Once we get these handled, we redirect the old URL to the new one, so a seamless transition from old to better SEO happens without a hitch. This also ensures any links to your site from other sites will find the right content every time.
  • Preferred Coding & Formatting We develop every site with clean, un-bloated, CSS-formatted code, which is favored among search engines. We also use global headers/footers to allow for easy expansion of the site.
  • Custom Server Error Pages We deign your error pages to match the website for cohesive, complete design. Custom error pages are also favored among search engines.

 

Ready to Get Started? Contact Us For A Consultation